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去年目標實現沒茅臺輕松拿下千億中小酒企各出奇招
2020-01-11 17:59   来源:  www.campusaux.com   评论:0 点击:

去年目標實現沒茅臺輕松拿下千億中小酒企各出奇招中新经纬客户端1月10日电(吴晓薇)赚1000个“小目标”要用

  中新经纬客户端1月10日电(吴晓薇)赚1000个“小目标”要用多久?茅台和五粮液只用了一年。两大白酒龙头轻松拔掉一年前立下的Flag背后,众多中小酒企已不再专注于追求业绩数据。上市、并购,行业挤压加剧之下,为了“好好活下去”,中小酒企手段“升级”。

Zhongxin Jingwei client January 10(Wu Xiaowei) to earn 1000\" small goals \"how long will it take? Maotai and Wuliangye only took a year. Two leading liquor companies easily pulled out a year ago under the Flag, many small and medium-sized wine companies no longer focus on the pursuit of performance data. Listing, mergers and acquisitions, industry squeeze intensified, in order to \"live well \", small and medium-sized wine enterprises means\" upgrade.\"

  茅台集团董事长李保芳在2018年对媒体表示,2019年茅台一定会按照实现千亿目标来安排工作和制定计划;五粮液集团董事长李曙光也表示,原本定在2020年的千亿目标将在2019年提前实现。

Moutai's chairman, Li Baofang, told the media in 2018 that Moutai would surely arrange its work and plan in 2019 in line with its 100 billion goals, while Wuliangye's chairman, Li Shuguang, also said the 100 billion target originally set for 2020 would be achieved ahead of schedule in 2019.

  一年后,李曙光在五粮液第二十三届1218共商共建共享大会上表示,集团销售收入跨越千亿台阶已成定局;李保芳在茅台集团2020年工作会上宣布,茅台集团2019年全年完成营业收入1003亿元,同比增长17%。

A year later, Li Shuguang said at the 23rd Wuliangye 1218 co-construction and sharing conference that the group's sales revenue across a hundred billion steps has become a foregone conclusion; Li Baofang announced at the Moutai Group's 2020 work meeting that Moutai's full-year 2019 revenue was 100.3 billion yuan, up 17 percent year-on-year.

  业内“大哥”官宣实现了1000多个“小目标”毫无悬念,但投资者似乎并不买账——同日,贵州茅台酒股份有限公司披露的生产经营数据让股市又起波澜。

The industry's \"big brother\" official Xuan achieved more than 1,000\" small goals,\" but investors didn't seem to buy it - the same day the production and operation data disclosed by Guizhou Moutai Liquor Co. made the stock market stir again.

  贵州茅台酒股份有限公司初步核算,2019年度实现营业总收入885亿元左右,同比增长15%左右。受到增速低于预期影响,当天贵州茅台大幅低开,收盘较上一交易日下跌%,三个交易日蒸发市值超1300亿元。

Guizhou Maotai Liquor Co., Ltd. preliminary accounting,2019 to achieve total operating income of about 88.5 billion yuan, an increase of about 15%. Affected by lower-than-expected growth, Guizhou Moutai opened sharply lower on the day, closing down% from the previous session and evaporating its market value by more than 130 billion yuan in three sessions.

  白酒行业整体增速放缓已经是不争的事实。中银国际证券指出,从2019年前三季度看,白酒行业业绩增速略有放缓,上市公司市占率继续上升。市场份额继续向名酒集中。

It is an indisputable fact that the overall growth rate of liquor industry has slowed. Bank of China International Securities noted that from the first three quarters of 2019, the liquor industry performance growth slightly slowed, and the market share of listed companies continued to rise. Market share continues to be concentrated in famous wine.

  白酒营销专家蔡学飞在接受中新经纬客户端采访时表示,一线名酒企业越来越强势的趋势不会发生变化,但是增速会放缓。

In an interview with zhongxin jingwei's client, baijiu marketing expert cai xuefei said the growing trend of front-line wine companies will not change, but growth will slow.

  蔡学飞指出,2020年,伴随着分化的趋势加剧,行业将出现一些新的变化。名酒全面提价以及进入稳价阶段,受到社会消费结构及大环境的影响,酒类消费进入了滞胀期。“也就是说,价格升级之后,销售市场出现了一定的萎缩,带来整体的竞争压力会逐渐加大。因此挤压态势不会变化,但是这种挤压会进一步加剧。”

Cai Xuefei pointed out that in 2020, with the trend of increasing differentiation, there will be some new changes in the industry. The famous wine raises the price comprehensively and enters the stable price stage, is affected by the social consumption structure and the big environment, the wine consumption has entered the stagflation period. "That is to say, after the price upgrade, there has been a certain contraction in the sales market, and the overall competitive pressure will gradually increase.” So the squeeze won't change, but it's going to get worse."

  挤压加剧,中小酒企如何在夹缝中生存?从密集召开的经销商大会不难看出,酒企目标侧重点各有不同。既有追求销售成绩的,也有看重上市进程的。

Squeeze intensified, how do small and medium - sized wine enterprises survive in the gap? It is not difficult to see from the intensive meeting of dealers that the focus of wine enterprises is different. Both the pursuit of sales results, but also value the listing process.

  近年来,由茅台引发的酱酒潮不容小觑。酱香型白酒因产量低,又有茅台这一标志性代表形成提振效应,受到投资者青睐。郎酒、国台、金沙等主打酱香型白酒的企业均准备上市。

In recent years, the maotai triggered the sauce wine tide cannot be underestimated. Because of its low yield, Maotai-style liquor has a boosting effect, which is favored by investors. Lang wine, Guotai, Jinsha and other main sauce flavor liquor enterprises are ready to go on the market.

  在1月5日举行的国台2020年全国经销商赋能大会上,国台宣布销售额提前突破20亿,但并未披露净利润情况。不过对于IPO情况,国台酒业副总经理王美军此前表示,已经进入上市辅导期,有望在2020年4月份IPO申报。

At the national dealer empowerment conference in 2020, held on january 5th, it announced sales ahead of 2 billion, but did not disclose net profit. However, for the IPO situation, the vice-president of Taiwan wine industry Wang Meijun has said that has entered the listing guidance period, is expected to declare IPO in April 2020.

  号称“中国两大酱香型白酒之一”的郎酒准备上市的消息已传出三年。在1月2日召开的白酒产业高质量发展推进大会上,郎酒集团董事长汪俊林再次表示,加快上市进程,争取2020年上市成功。

It has been three years since news of the launch of the wine, known as \"one of the two big soy-flavored liquors in China \". Wang Junlin, chairman of Lang Liquor Group, reiterated at the high-quality development conference for the liquor industry on January 2 to speed up the listing process and strive for a successful listing in 2020.

  从2017年起,汪俊林频频对外透露郎酒上市时间,但多次说法不一。他曾表示,郎酒要力争在2019年上市;也曾提出,郎酒将在2020年前后上市。2019年8月20日晚间,证监会四川省监管局公布《郎酒股份辅导备案基本情况表》显示,郎酒终于正式启动了IPO。不过经济学家宋清辉称,拟上市企业进入辅导期后,若无特殊情况,一般需三年左右才能完成上市。

Since 2017, Wang Junlin has frequently revealed the timing of the listing of Lang Liquor, but has said differently many times. Lang Liquor has said it wants to go public in 2019; it has also been suggested it will go public around 2020. On the evening of August 20,2019, the SFC's Sichuan Provincial Regulatory Bureau released the \"Basic Information Form for the filing of Lang Liquor Stock guidance,\" showing that Lang Liquor finally officially launched its IPO. However, the economist Song Qinghui said that after the proposed listed companies into the counseling period, if there are no special circumstances, generally need about three years to complete the listing.

  同时,郎酒在2019年突破130亿元大关的计划也近乎实现,汪俊林披露,郎酒2019年预计实现营收120到130亿元。

Meanwhile, Lang Liquor's plan to break through the $13 billion mark in 2019 is nearing realization, with Wang revealing that Lang Liquor is expected to achieve revenue of $12 to $13 billion in 2019.

  2018年10月今世缘收购景芝部分股份,同年年底,今世缘提出未来五年(2019-2023)将重点通过“白酒” “投资”两大业务实现业绩翻两番,即进入百亿阵营的目标。

In October 2018, the world acquired some of Jingzhi's shares, and at the end of the same year, the world proposed that the next five years (2019-2023) would focus on doubling its performance through the two major businesses of \"liquor\" and \"investment \", that is, entering the 10 billion camp.

  值得注意的是,2019年12月,今世缘与景芝的联姻又有新进展。今世缘决定通过设立产业并购基金的模式推进景芝项目,并用自有资金亿元参与发起设立产业并购基金,专门用于收购景芝股份。这是双方合作的“第二部曲”,如收购进展顺利,该基金预计将成为景芝酒业第一大股东。

It is worth noting that in December 2019, the marriage of today's fate and Jingzhi has made new progress. Current margin decided to set up a model of industrial M


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